Luxury Group by Marriott International has announced a partnership with international auction house Sotheby’s to create “Iconic Pieces. Extraordinary Experiences.” This collaboration will see the Luxury Group pairing hospitality with treasures from Sotheby’s auctions. Sotheby’s Luxury Sales showcases iconic collector’s items across jewelry, fashion and handbags, watches, wine and spirits, and other objets d’art, while the Luxury Group unlocks doors to diverse destinations and travel experiences.
To launch this collaboration, the Luxury Group will bring travel experiences to Sotheby’s global community of collectors as the “presenting partner” of The Luxury Sales. The Luxury Group will craft itineraries inspired by the diverse categories represented at Sotheby’s Luxury Sales, including, fashion, jewelry, watches, wines and spirits. The inaugural experiences include “Whiskey Reverie: Presented by The Ritz-Carlton,” blending the luxury hospitality brand with the craftsmanship of artisanal whiskey, and “Alexander McQueen Discovery: Presented by EDITION,” inviting fashion aficionados to dually explore London through the lens of the luxury travel and lifestyle brand, and the late fashion designer and couturier Lee Alexander McQueen.
Guests will be able to bid for these experiences through Sotheby’s Sealed, an online platform that combines the discretion of a private sale with the competitive excitement of an auction.
The collaboration between the Luxury Group and Sotheby’s will offer elite access to events and offers for VIPs of both brands, including private masterclasses hosted within the Luxury Group’s properties. The masterclasses will provide an intimate setting to experience the Luxury Group’s hospitality and engage with iconic auction pieces with insights from Sotheby’s specialists before they go under the hammer.
The initial masterclass, “Whiskey & Watches,” will kick off at The Ritz-Carlton New York, NoMad where guests will be introduced to American whiskeys and a single-owner collection of timepieces. The Luxury Group and Sotheby’s will also collaborate on a jewelry masterclass in the Presidential Suite of the recently transformed St. Regis New York. The private masterclass will showcase select jewelry pieces on offer in Sotheby’s Important Jewels auction to members of Vogue100, a collective of fashion and beauty’s foremost female voices. Following these masterclasses, the Luxury Group will expand its partnership with Sotheby’s in December 2024, focusing on The Luxury Sales in New York City.
The Luxury Group and Sotheby’s will publish a content series to spotlight global artistry and reveal new perspectives on worldwide destinations. Through short-form videos, the two brands will shine a light on the artworks at the Luxury Group hotels and the art scenes of their locales, as well as meaningful travel recommendations in cities throughout the world.
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